apple transformed the world of mobile phones with the launch of its breakthrough device, the first generation iphone, in 2007. This device spearheaded the unique concept of bringing together revolutionary components with a highly responsive touchscreen. Emboldened by the response it generated, apple Inc. launched the next generation iphone 3G in June 2008 that distinguished itself by featuring the advanced iphone OS 2.0 and hardware. The phone was succeeded in the very next year by the extensively re stylized iphone 3GS that featured a 3.2MP camera, voice control and support for 7.2 Mbit/s HSDPA downloading. The use of cutting edge components, which no other phones companies were attempting to do at that time, created a brand loyalty for apple Inc. that was unlike any other. As was the tradition, in June 2010, the company unveiled iphone 4 to the world. The device was billed to be the thinnest smartphone in the world then. It had a luxurious design second to none with uninsulated stainless steel frame that also doubled up as an antenna, as well as an aluminosilicate glass screen. The iphone 4S was identical in design to its predecessor. Based on its tremendous sales worldwide, the Cupertino based tech giant released the iphone 5, which sported an aluminum base body that was thinner and lighter as compared to previous appleiphones, and came fitted with a larger screen with 16:9 aspect ratio. appleiphone 5 was followed by its variations iphone 5C and iphone 5S soon. The C version of iphone 5 is available in a wide variety of striking colors. It runs on the latest iOS 7 operating system. The S variation of the appleiphone 5S is a plush phone that incorporates a futuristic fingerprint scanner set directly onto the home button. These revolutionary phones can support an ever increasing range of iphone apps that are designed to entertain, educate, and help you professionally. Now, apple Inc. is renowned for bringing out some of the best smartphones ever, it is not hard to fathom that its next launch, the iphone 6 is eagerly awaited by consumers and critics alike. This phone, like its previous models, will be backed by apple support.