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Consumer Behavior, Global Edition by Michael R. Solomon - Paperback
295.00 درهم

Consumer Behavior, Global Edition by Michael R. Solomon - Paperback

كن أول من يقيِّم هذا المنتج 

295.00 درهم 

  - ستوفر -295.00 درهم
الأسعار تشمل ضريبة القيمة المضافة  التفاصيل
رقم ال ISBN
9781292017419
الفئات
التسويق و المبيعات
الكاتب
Michael R. Solomon
الناشر
Pearson Education Limited
الوصف:

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: Digital Consumer Focus: This text continues to highlight ...

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حالة السلعة:
جديدة
البائع:
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معلومات المنتج

  •  

    المواصفات

    رقم ال ISBN
    9781292017419
    الفئات
    التسويق و المبيعات
    الرقم المميز للسلعة
    2724341168578
    المؤلفين
    الكاتب
    Michael R. Solomon
    المؤلفين
    الناشر
    Pearson Education Limited
    رقم ال ISBN
    9781292017419
    الفئات
    التسويق و المبيعات
    الرقم المميز للسلعة
    2724341168578
    المؤلفين
    الكاتب
    Michael R. Solomon
    المؤلفين
    الناشر
    Pearson Education Limited
    اللغات والبلدان
    لغة النص
    الانجليزية
    إقرأ المزيد
  •  

    الوصف:

    For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning

    For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Please note that the product you are purchasing does not include My Marketing Lab. My Marketing Lab Join over 11 million students benefiting from Pearson My Labs. This title can be supported by My Marketing Lab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of My Marketing Lab to accelerate your learning? You need both an access card and a course ID to access My Marketing Lab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a My Lab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from My Marketing Lab at a reduced price by purchasing a pack containing a copy of the book and an access code for My Marketing Lab.

    Product Features :
    • Genre: Marketing & Sales
    • Author: Michael R. Solomon
    • Formats: Paperback
    • Book Language: English
    • Book Origin: United Kingdom
    • Publisher: Pearson Education Limited
    • Publication Year: 2014
    • ISBN: 9781292017419
    • Edition: 11th
    • Number of Pages: 608
    • Product Dimensions: 27.4 x 21.6 x 2 cm
    • Product Weight: 1.12 kg
 

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