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Integrated Advertising, Promotion and Marketing Communications by Kenneth E. Clow and Donald E. Baack - Mixed Media
275.00 درهم

Integrated Advertising, Promotion and Marketing Communications by Kenneth E. Clow and Donald E. Baack - Mixed Media

كن أول من يقيِّم هذا المنتج 

275.00 درهم 

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الأسعار تشمل ضريبة القيمة المضافة  التفاصيل
رقم ال ISBN
9781292093741
الفئات
التسويق و المبيعات
الكاتب
Kenneth E. Clow and Donald E. Baack
الناشر
Pearson Education Limited
الوصف:

This package contains Clow, Integrated Advertising, Promotion, and Marketing Communications 7e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate ...

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حالة السلعة:
جديدة
البائع:
Friendship.bookshop (91% تقييم ايجابي)

معلومات المنتج

  •  

    المواصفات

    رقم ال ISBN
    9781292093741
    الوزن
    0.99 kg
    سنة النشر
    2015
    الفئات
    التسويق و المبيعات
    رقم ال ISBN
    9781292093741
    الوزن
    0.99 kg
    سنة النشر
    2015
    الفئات
    التسويق و المبيعات
    النسخة
    7th Edition
    التنسيقات
    Other Format
    منشأ الكتاب
    United Kingdom
    الرقم المميز للسلعة
    2724341034781
    المؤلفين
    الكاتب
    Kenneth E. Clow and Donald E. Baack
    المؤلفين
    الناشر
    Pearson Education Limited
    اللغات والبلدان
    لغة النص
    الانجليزية
    إقرأ المزيد
  •  

    الوصف:

    This package contains Clow, Integrated Advertising, Promotion, and Marketing Communications 7e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will

    This package contains Clow, Integrated Advertising, Promotion, and Marketing Communications 7e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate Advertising and Integrated Marketing Communication courses. This package includes MyMarketingLab(R). A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

    Product Features :
    • Genre: Marketing & Sales
    • Author: Kenneth E. Clow and Donald E. Baack
    • Formats: Mixed Media
    • Book Language: English
    • Book Origin: United Kingdom
    • Publisher: Pearson Education Limited
    • Publication Year: 2015
    • ISBN: 9781292093741
    • Edition: 7th Edition
    • Number of Pages: 816
    • Product Dimensions: 27.3 x 21.7 x 1.6 cm
    • Product Weight: 0.99 kg
 

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