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A Framework for Marketing Management Second Edition by Phillip Frotler - Paperback
45.00 AED

A Framework for Marketing Management Second Edition by Phillip Frotler - Paperback

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45.00 AED 

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Category Type
General
ISBN
9780131204270.0
Author
Phillip Frotler
Publisher
Pearson Education
Description:

For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's Number 1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    General
    ISBN
    9780131204270.0
    Item EAN
    2724322624628
    People
    Author
    Phillip Frotler
    People
    Publisher
    Pearson Education
    Category Type
    General
    ISBN
    9780131204270.0
    Item EAN
    2724322624628
    People
    Author
    Phillip Frotler
    People
    Publisher
    Pearson Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's Number 1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and

    For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's Number 1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2002

    • Number of Pages : 363

    • Author : Phillip Frotler

    • Publisher : Pearson Education

    • ISBN : 9780131204270

    • Dimensions : 23 x 19.2 x 1.5 cm
 

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