Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Advertising and Promotion An Integrated Marketing Communications Perspective by George E. Belch - Paperback
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Communications
    ISBN
    9780071314404.0
    Item EAN
    2724322878625
    People
    Author
    George E. Belch and Michael A. Belch
    People
    Publisher
    McGraw Hill Higher Education
    Category Type
    Business Communications
    ISBN
    9780071314404.0
    Item EAN
    2724322878625
    People
    Author
    George E. Belch and Michael A. Belch
    People
    Publisher
    McGraw Hill Higher Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order

    Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive Internet marketing, sales promotion, and personal selling)Belch Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2011

    • Number of Pages : 808

    • Author : George E. Belch and Michael A. Belch

    • Publisher : McGraw Hill Higher Education

    • ISBN : 9780071314404

    • Dimensions : 22 x 2.5 x 27.5 cm
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit