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Amul's India by Santosh Desai - Paperback
148.17 AED

Amul's India by Santosh Desai - Paperback

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148.17 AED 

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Category Type
Management & Leadership
ISBN
9350291495.0
Author
Santosh Desai
Publisher
Harper Collins Publication
Description

The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Leadership
    ISBN
    9350291495.0
    Item EAN
    2724318045031
    People
    Author
    Santosh Desai
    People
    Publisher
    Harper Collins Publication
    Category Type
    Management & Leadership
    ISBN
    9350291495.0
    Item EAN
    2724318045031
    People
    Author
    Santosh Desai
    People
    Publisher
    Harper Collins Publication
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description

    The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a

    The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2012

    • Number of Pages : 228

    • Author : Santosh Desai

    • Publisher : HarperCollins India

    • ISBN : 9350291495
 

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