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Amuls India, 50 Years of Amul Advertising
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Non - Fiction
    Item EAN
    2724308620408
    People
    Author
    Da Cunha Communications
    People
    Publisher
    Collins Business
    Technical Information
    Binding
    Paper Back
    Category Type
    Non - Fiction
    Item EAN
    2724308620408
    People
    Author
    Da Cunha Communications
    People
    Publisher
    Collins Business
    Technical Information
    Binding
    Paper Back
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul's India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon

    The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul's India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon to women's safety and empowerment - to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl's journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.

 

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