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Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd Edition by Marieke De Mooij - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Consumers Behavior & Customers
    ISBN
    9781412979900.0
    Item EAN
    2724322624178
    People
    Author
    Marieke De Mooij
    People
    Publisher
    SAGE Publications
    Category Type
    Consumers Behavior & Customers
    ISBN
    9781412979900.0
    Item EAN
    2724322624178
    People
    Author
    Marieke De Mooij
    People
    Publisher
    SAGE Publications
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students tomorrow's marketing professionals to understand the limits of consistent

    The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students tomorrow's marketing professionals to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2010

    • Number of Pages : 424

    • Author : Marieke De Mooij

    • Publisher : Sage Publications

    • ISBN : 9781412979900

    • Dimensions : 23.2 x 18.7 x 1.8 cm
 

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