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Crowdsourcing How the Power of the Crowd is Driving the Future of Business by Jeff Howe - Paperback
153.71 AED

Crowdsourcing How the Power of the Crowd is Driving the Future of Business by Jeff Howe - Paperback

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Category Type
Management & Leadership
ISBN
1905211155.0
Author
Jeff Howe
Publisher
Random House Business Books
Description:

Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the news-stands, a Google search for the word 'Crowdsourcing' returned ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Management & Leadership
    ISBN
    1905211155.0
    Item EAN
    2724317985192
    People
    Author
    Jeff Howe
    People
    Publisher
    Random House Business Books
    Category Type
    Management & Leadership
    ISBN
    1905211155.0
    Item EAN
    2724317985192
    People
    Author
    Jeff Howe
    People
    Publisher
    Random House Business Books
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks

    Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. A few weeks before the article hit the news-stands, a Google search for the word 'Crowdsourcing' returned zero results. One month after the article appeared, the same search returned nearly 500,000 hits. These days anyone and everyone can write book reviews on Amazon, post videos on YouTube, come up with new uses for Google maps or design T-shirts for Thread less. What makes this phenomenon so remarkable is that it is starting to transform the way many companies operate and to change their relationship with their customers iStockPhoto has revolutionized the world of digital photography, Cambrian House is having a profound impact on the way films get made, and, Second Life has created a vast, profitable business with only a few formal employees but thousands of dedicated contributors. Moreover this revolution is rapidly changing our culture, introducing a consumer democracy that has never existed before. Jeff Howe has now followed up his initial, ground-breaking article with months of research, and the result is a book that will define the next stage of the Internet revolution.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2009

    • Number of Pages : 320

    • Author : Jeff Howe

    • Publisher : Random House Business Books

    • ISBN : 1905211155
 

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