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Global Strategic Management by Philippe Lasserre - Paperback
261.00 AED

Global Strategic Management by Philippe Lasserre - Paperback

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261.00 AED 

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Category Type
Management & Leadership
Author
Philippe Lasserre
Publisher
Palgrave MacMillan
Binding
Paperback
Description:

How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Leadership
    Item EAN
    2724308959911
    People
    Author
    Philippe Lasserre
    People
    Publisher
    Palgrave MacMillan
    Technical Information
    Binding
    Paperback
    Category Type
    Management & Leadership
    Item EAN
    2724308959911
    People
    Author
    Philippe Lasserre
    People
    Publisher
    Palgrave MacMillan
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of

    How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes.

    Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2012
    • Number of Pages : 560
    • ISBN : 9780230293816
 

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