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Graphic Design As Communication by Malcolm Barnard - Paperback
110.00 AED

Graphic Design As Communication by Malcolm Barnard - Paperback

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110.00 AED 

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Category Type
Graphics & Animation
ISBN
9780415278133.0
Author
Malcolm Barnard
Publisher
Routledge
Description:

Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Graphics & Animation
    ISBN
    9780415278133.0
    Item EAN
    2724322878700
    People
    Author
    Malcolm Barnard
    People
    Publisher
    Routledge
    Category Type
    Graphics & Animation
    ISBN
    9780415278133.0
    Item EAN
    2724322878700
    People
    Author
    Malcolm Barnard
    People
    Publisher
    Routledge
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes,

    Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalization in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2005

    • Number of Pages : 208

    • Author : Malcolm Barnard

    • Publisher : Routledge

    • ISBN : 9780415278133

    • Dimensions : 15.6 x 1.2 x 23.4 cm
 

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