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Impulse Why We Do What We Do Without Knowing Why We Do it by David Lewis - Paperback
155.71 AED

Impulse Why We Do What We Do Without Knowing Why We Do it by David Lewis - Paperback

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Category Type
Psychology & Philosophy
ISBN
1847946860.0
Author
David Lewis
Publisher
Random House Business Books
Description:

When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dry David Lewis, director of the cutting-edge research agency Mind lab International, explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Psychology & Philosophy
    ISBN
    1847946860.0
    Item EAN
    2724317986427
    People
    Author
    David Lewis
    People
    Publisher
    Random House Business Books
    Category Type
    Psychology & Philosophy
    ISBN
    1847946860.0
    Item EAN
    2724317986427
    People
    Author
    David Lewis
    People
    Publisher
    Random House Business Books
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dry David Lewis, director of the cutting-edge research agency Mind lab

    When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dry David Lewis, director of the cutting-edge research agency Mind lab International, explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist temptation. In the process he shows how finger length is a reliable predictor of risk-taking behavior, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable. Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2014

    • Number of Pages : 336

    • Author : David Lewis

    • Publisher : Random House Business Books

    • ISBN : 1847946860
 

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