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Lovemarks: The Future Beyond Brands by Kevin Roberts, Alan G. Lafley - Hardcover
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Economics
    ISBN
    9781576872703
    Number of Pages
    245
    Weight
    2.14
    Category Type
    Economics
    ISBN
    9781576872703
    Number of Pages
    245
    Weight
    2.14
    Item EAN
    2724335892533
    People
    Author
    Kevin Roberts, Alan G. Lafley
    People
    Publisher
    Power House Books
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand

    Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.

    Product Features:
    • Category: Economics
    • Binding: Hardcover
    • Language of Text: English
    • Author(s): Kevin Roberts, Alan G. Lafley
    • Publisher: powerHouse Books
    • ISBN: 9781576872703
    • Number of Pages: 245
    • Dimensions: 9.7 x 7.96 x 0.82 inches
 

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