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Public Relations Strategy (PR In Practice)
115.00 AED

Public Relations Strategy (PR In Practice)

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115.00 AED 

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Category Type
Politics
ISBN
074945640X
Author
Sandra M Oliver FCIPR PhD
Publisher
Kogan Page
Description:

Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

  • ISBN 10: 074945640X
  • ISBN 13: 9780749456405

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Delivered within Monday, Apr 30 - Wednesday, May 2 to Dubai
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Condition:
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Politics
    ISBN
    074945640X
    Item EAN
    2724329071944
    People
    Author
    Sandra M Oliver FCIPR PhD
    People
    Publisher
    Kogan Page
    Category Type
    Politics
    ISBN
    074945640X
    Item EAN
    2724329071944
    People
    Author
    Sandra M Oliver FCIPR PhD
    People
    Publisher
    Kogan Page
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational

    Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

    • ISBN 10: 074945640X
    • ISBN 13: 9780749456405
 

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