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Rc Series Bundle: Understanding Media by Marshall Mcluhan - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Commerce, Trade & E-Commerce
    ISBN
    9780415253970.0
    Item EAN
    2724325475913
    People
    Author
    Marshall McLuhan
    People
    Publisher
    Routledge
    Category Type
    Commerce, Trade & E-Commerce
    ISBN
    9780415253970.0
    Item EAN
    2724325475913
    People
    Author
    Marshall McLuhan
    People
    Publisher
    Routledge
    Languages and countries
    Book Language
    English
    Read more
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    Description:

    When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years

    When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.



    Product Features:

    • Binding: Paperback

    • Language of Text: English

    • Publication Year: 2001

    • Number of Pages: 400

    • ISBN: 9780415253970

    • Product Dimensions: 12.9 x 2.1 x 19.8 cm

 

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