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Remodelling Communication: From WWII to the WWW (Toronto Studies in Semiotics and Communication)
93.28 AED

Remodelling Communication: From WWII to the WWW (Toronto Studies in Semiotics and Communication)

by  University of Toronto Press, Scholarly Publishing Division, Education, Learning & Self Help Books -  1 rating

93.28 AED 

+ 26.00 AED UAE Delivery
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ISBN
1442615834
Author
Genosko, Gary
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  • Published by University of Toronto Press, Scholarly Publishing Division
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    Brand
    University of Toronto Press, Scholarly Publishing Division
    ISBN
    1442615834
    EAN-13
    9781442615830
    Item EAN
    2724575355225
    ASIN
    1442615834
    Weight & Dimensions
    People
    Author
    Genosko, Gary
    Brand
    University of Toronto Press, Scholarly Publishing Division
    ISBN
    1442615834
    EAN-13
    9781442615830
    Item EAN
    2724575355225
    ASIN
    1442615834
    People
    Author
    Genosko, Gary
    People
    Artist
    Genosko, Gary
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    Published by University of Toronto Press, Scholarly Publishing Division

 

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Most helpful reviews on Amazon.com
  • Appreciation of Different Model and Communication Dimensions
    By Fred Cheyunski on 28 February 2015

    My interest in "modeling" originally drew me to "Remodelling Communication." I was also curious as to how Gary Genosko would treat communication "models" and the ways they have changed and evolved as related technology has advanced.

    Coming from a business and information technology background, I was pleased before starting reading that an author like Genosko was taking a look at such representations of communication and their use. As I proceeded I was not disappointed, in fact, I was pleasantly surprised by the way he utilized seven (7) different communication diagrams as he proceeds through the text. While I had to sort through the academic language at times, I consistently came away with insights from the discussion.

    During the course of the book, Genosko provides a thoughtful introduction to the topic of "modeling" and a helpful overview of its chapters. He revisits and reinterprets models of "Information Transmission" by engineers Claude Shannon and Warren Weaver (1948), "Encoding and Decoding" by sociologist Stuart Hall (1973), "Six Factors and Functions" by linguist Roman Jacobson (1978), and "Qualifications of Decoding" by novelist Umberto Eco (1989). He addresses philosopher Jean Baudrillard's critique on communication as well as commentary on the dysfunctions of Phatic or casual communication as social contact. Next, Genosko treats the movement overtime from "Modeling to Metamodeling" with models derived from communication scholar George Gerbner (1956), computer design theorist Tony Sampson (2006) and media studies professor Hartmut Winkler (2010). Finally, he concludes that everything since Shannon and Weaver continues to build on and expand on that initial post WW II schema to better explain communication since and into the internet age.

    What I found particularly interesting were Genosko's allusions to different theorists, media interpretations, and communication model visual use constraints. For example, he refers to earlier thinkers such as Charles Saunders Pierce, Alan Turing, Norbert Wiener, and Marshall McLuhan. Genosko also includes mention of films such as David Cronenberg's "Videodrome" in commenting on how we have progressed from simple telegraphic information transmission to the disorienting transformation of screens and smart virtual environments. He also elaborates on reasons why visualization in communication modeling has been limited, e.g. theorists not possessing modeling skills, lack of familiarity with representational technology, publishing conventions and controls as well as different shortcomings of models themselves.

    This book should be of particular interest to students and scholars of communication, linguistics, cultural and media studies. Perhaps this work will encourage more use of "modeling" by humanistic disciplines going forward utilizing capabilities being used in science and business. For instance, they might consult works like Davenport and Kim's for exposure to more applied definitions of modeling and aids such as data visualization software. The book may also have appeal to others with concerns similar to my own and increase our appreciation of the many different dimensions of communication, language and models.

    1 person found this review helpful

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