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Strategic Brand Management Building, Measuring, and Managing Brand Equity Fourth Edition by Kevin Keller - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Management & Training
    ISBN
    9780273779414.0
    Item EAN
    2724322878830
    People
    Author
    Kevin Keller
    People
    Publisher
    Pearson Education
    Category Type
    Management & Training
    ISBN
    9780273779414.0
    Item EAN
    2724322878830
    People
    Author
    Kevin Keller
    People
    Publisher
    Pearson Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

    Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2012

    • Number of Pages : 600

    • Author : Kevin Keller

    • Publisher : Pearson Education

    • ISBN : 9780273779414

    • Dimensions : 21.4 x 2.2 x 27.5 cm
 

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