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The Art of Innovation by Tom Kelley - Paperback
151.58 AED

The Art of Innovation by Tom Kelley - Paperback

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Category Type
Business Management
ISBN
186197583X
Author
Tom Kelley
Publisher
Profile Books Ltd
Description:

Discover the ten commandments of creativity, and much more. Founded by Thomas Kelley and his brother David, IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet The company was recently challenged by US TV programmed Nightline to redesign a traditional ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Management
    ISBN
    186197583X
    Item EAN
    2724317987240
    People
    Author
    Tom Kelley
    People
    Publisher
    Profile Books Ltd
    Category Type
    Business Management
    ISBN
    186197583X
    Item EAN
    2724317987240
    People
    Author
    Tom Kelley
    People
    Publisher
    Profile Books Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Discover the ten commandments of creativity, and much more. Founded by Thomas Kelley and his brother David, IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet

    Discover the ten commandments of creativity, and much more. Founded by Thomas Kelley and his brother David, IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet The company was recently challenged by US TV programmed Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including, The best asset you have is your own brain, The first set in building a fresh and creative corporate culture is the willingness to change, Collaboration - not isolation - is the key to unleashing creativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.


    Product Features :
    • Binding : Paperback

    • Language of Text : English

    • Publication Year : 2002

    • Number of Pages : 320

    • Author : Tom Kelley

    • Publisher : Profile Books Ltd

    • ISBN : 186197583X
 

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