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The Art of the Pitch by Peter Coughter - Hardcover
111.00 AED

The Art of the Pitch by Peter Coughter - Hardcover

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111.00 AED 

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Category Type
Management & Leadership
Author
Peter Coughter
Publisher
Palgrave MacMillan
Binding
Hardcover
Description:

Occasionally, a great idea will sell itself. The other 99percent of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Coughter presents the tools he designed to help advertising and marketing ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Management & Leadership
    Item EAN
    2724309133198
    People
    Author
    Peter Coughter
    People
    Publisher
    Palgrave MacMillan
    Technical Information
    Binding
    Hardcover
    Category Type
    Management & Leadership
    Item EAN
    2724309133198
    People
    Author
    Peter Coughter
    People
    Publisher
    Palgrave MacMillan
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Occasionally, a great idea will sell itself. The other 99percent of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and

    Occasionally, a great idea will sell itself. The other 99percent of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

    Product Features :
    • Binding : Hardcover
    • Language of Text : English
    • Publication Year : 2012
    • Number of Pages : 256
    • ISBN : 9780230120518
 

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