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The Influence of Advertisers on Editorial Content by Sebastian Plappert - Paperback
70.35 AED

The Influence of Advertisers on Editorial Content by Sebastian Plappert - Paperback

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Category Type
Language, Linguistics & Writing
ISBN
9783640670482
Author
Sebastian Plappert
Publisher
Grin Verlag
Description:

Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Language, Linguistics & Writing
    ISBN
    9783640670482
    Languages
    English
    Item EAN
    2724437087189
    People
    Author
    Sebastian Plappert
    Category Type
    Language, Linguistics & Writing
    ISBN
    9783640670482
    Languages
    English
    Item EAN
    2724437087189
    People
    Author
    Sebastian Plappert
    People
    Publisher
    Grin Verlag
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors

    Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withdraw its advertising from a newspaper as reaction to unwanted content, or because information about business agreements between client and newspaper leaks out to the public. Both incidents of exercising influence on editors were observable at the Los Angeles Times, a daily newspaper in South California, USA. In contrast to quantitative surveys, this research will illustrate the influence of commercial pressure on newspapers, using the L.A. Times as a particular case study.

    Product Features:
    • Category: Language, Linguistics & Writing
    • Binding: Paperback
    • Language of Text: English
    • Author(s): Sebastian Plappert
    • Publisher: Grin Verlag
    • ISBN: 9783640670482
    • Number of Pages: 32
    • Dimensions: 8.5 x 5.5 x 0.08 inches
 

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