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The Innovator's Solution by Clayton M. Christensen and Michael Raynor - Hardback
107.00 AED

The Innovator's Solution by Clayton M. Christensen and Michael Raynor - Hardback

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107.00 AED 

Category Type
Business Management
ISBN
9781578518524.0
Author
Clayton M. Christensen and Michael Raynor
Publisher
Harvard Business Review Press
Description

In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Management
    ISBN
    9781578518524.0
    Item EAN
    2724305069125
    People
    Author
    Clayton M. Christensen and Michael Raynor
    People
    Publisher
    Harvard Business Review Press
    Category Type
    Business Management
    ISBN
    9781578518524.0
    Item EAN
    2724305069125
    People
    Author
    Clayton M. Christensen and Michael Raynor
    People
    Publisher
    Harvard Business Review Press
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description

      In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise.

      In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring 'disruptive technologies' - new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and co-author Michael E. Raynor cut the Gordian knot of the 'innovator's dilemma' with "The Innovator's Solution". This ground-breaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Comprehensive yet practical, "The Innovator's Solution" is an actionable prescription for innovation-driven, profitable growth. 'A good business book makes managers stop and think. A great business book teaches managers how to stop and think.

      Product Features :
    • Binding : Hardcover
    • Language of Text : English
    • Publication Year : 2003
    • Number of Pages : 288
    • ISBN : 9781578518524
 

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