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The Persuadable Voter Wedge Issues in Presidential Campaigns by D. Sunshine Hillygus - Paperback
158.55 AED

The Persuadable Voter Wedge Issues in Presidential Campaigns by D. Sunshine Hillygus - Paperback

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Category Type
Politics
ISBN
9780691143361
Author
D. Sunshine Hillygus and Todd G. Shields
Publisher
Princeton University Press
Description:

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Politics
    ISBN
    9780691143361
    Item EAN
    2724330879799
    People
    Author
    D. Sunshine Hillygus and Todd G. Shields
    People
    Publisher
    Princeton University Press
    Category Type
    Politics
    ISBN
    9780691143361
    Item EAN
    2724330879799
    People
    Author
    D. Sunshine Hillygus and Todd G. Shields
    People
    Publisher
    Princeton University Press
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for

    The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

    Product Features:
    • Genre: Politics
    • Author: D. Sunshine Hillygus and Todd G. Shields
    • Format: Paperback
    • Book Language: English
    • Book Origin: United States
    • Publisher: Princeton University Press
    • Publication Year: 2009
    • ISBN: 9780691143361
    • Number of Pages: 272
    • Product Dimensions: 20.3 x 12.7 x 1.8 cm
    • Product Weight: 0.40 Kg
 

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