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The Word on Business by Jenny Luesby - Paperback
100.00 AED

The Word on Business by Jenny Luesby - Paperback

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100.00 AED 

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Category Type
Business Management
ISBN
9780273644118.0
Author
Jenny Luesby
Publisher
Prentice Hall
Description:

    The new economy is not about information, it s about communication, and most of that communication is about business. Newspapers, television, books, information services, and now the internet surround us with business news and information. Yet all this effort is wasted if the information that is put out interests no one and is read nowhere. The key to effective communication is making sure ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Management
    ISBN
    9780273644118.0
    Item EAN
    2724300838290
    People
    Author
    Jenny Luesby
    People
    Publisher
    Prentice Hall
    Category Type
    Business Management
    ISBN
    9780273644118.0
    Item EAN
    2724300838290
    People
    Author
    Jenny Luesby
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

      The new economy is not about information, it s about communication, and most of that communication is about business. Newspapers, television, books, information services, and now the internet surround us with business news and information. Yet all this effort is wasted if the information that is

      The new economy is not about information, it s about communication, and most of that communication is about business. Newspapers, television, books, information services, and now the internet surround us with business news and information. Yet all this effort is wasted if the information that is put out interests no one and is read nowhere. The key to effective communication is making sure that your audiences are the winners. The Word on Business spells out what people want from business information, and how to hook their attention. Working with press releases, news and analysis, it shows how serving consumers works for individual companies and news services, too. It shows how to put together information that makes economies ride more smoothly, allows readers to flourish on change and assists businesses in creating more wealth.

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2000
    • Number of Pages : 224
    • ISBN : 9780273644118
 

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